Many organisations don't have or don't know how to build a strategy for Horizon 2020. A good strategy for Horizon 2020 helps your organisation to get better results with proposals. Developing an organisational strategy requires input from different stakeholders: at least the management and the people actually participating in a Horizon 2020 proposal need to be involved.
Once your organisation has these essential building blocks, it can apply a consistent strategy to increase the chance of participating successfully in Horizon 2020. Parts of the Horizon 2020 strategy can be implemented by individual researchers, but other parts (like the procedure to estimate finances) need support from the management of your organisation.
